What You NEED to Know About Organisational Culture!
Company culture refers to the shared values, beliefs, attitudes, and behaviours that characterise an organisation and its people. It can be thought of as the "personality" of a company, and it can have a significant impact on the company's success.
A recent survey by Glassdoor found that 56% of employees prioritize company culture over salary when considering a job offer. This underscores the importance of company culture in today's workforce, particularly among younger workers. According to the same survey, 77% of adults under the age of 35 prioritize culture when evaluating a job opportunity.
According to a study by Deloitte, 94% of executives and 88% of employees believe that a distinct workplace culture is important to business success. However, only 12% of executives believe their company is driving the "right" culture.
Some key aspects of a positive company culture may include:
Clear values and mission: A company that has a clear sense of its purpose and values is more likely to attract and retain employees who share those values.
Respect and trust: A culture that emphasizes respect and trust can help to create a positive and supportive work environment, which can in turn lead to greater job satisfaction and productivity.
Collaboration and teamwork: A company culture that encourages collaboration and teamwork can lead to more innovative ideas and better problem-solving.
Work-life balance: A company that values work-life balance can help to reduce stress and burnout among employees, leading to a healthier and more productive workforce.
Overall, company culture is important because it can have a significant impact on the success and sustainability of a business. By creating a positive and supportive work environment, companies can attract and retain top talent, improve employee engagement and productivity, and foster innovation and creativity. On the other hand, a negative or toxic company culture can have the opposite effect, leading to high turnover rates, low employee morale, and a lack of motivation and engagement.
There are a number of steps that organisations and leaders can take to develop a positive company culture. Here are some suggestions:
Define and communicate your values and mission
One of the most important steps in developing a strong company culture is to define your values and mission and communicate them effectively to your employees. This can help to create a sense of purpose and direction for the organisation and can encourage employees to align their behaviours and actions with the company's overall goals.
Hire and promote based on cultural fit